Introducing the ebook The Power of Habit eBook 2014
In The Power of Habit eBook, renowned author and reporter Charles Duhigg makes shocking discoveries about the science of habits that will forever teach us how they are formed and changed.
The ebook “The Power of Habit eBook 2014” summarizes hundreds of academic studies, interviews with more than three hundred scientists, managers, and research conducted in dozens of companies and organizations, which was on the New York Times bestseller list for about 62 weeks.
This work is divided into three parts; The first part is dedicated to how habits emerge in people’s lives. This section examines the neuroscience of habit formation, how to form new and change old practices, and the different methods of this process. For example, brushing went from being an oddity to a national concern.
This section explains how the Procter & Gamble company was able to turn an air freshener called Fibrize into a billion-dollar business by using the habitual patterns of customers or how Narcotics Anonymous was able to attack habits at the height of addiction. To change the lives of thousands and how legendary coach Tony Dungy was able to completely change the fate of the worst team in the National Football League by focusing on the automatic reactions of his players to subtle switches on the field.
The second part examines the habits of successful companies and organizations. This section details how Alcoa’s CEO, Paul O’Neill, before becoming finance minister, propelled the moribund company to the top of the Dow Jones Industrial Average by focusing on one critical habit. Starbucks transformed a failed student into one of the world’s top executives by instilling habits designed to strengthen willpower. This section explains that even the most brilliant surgeons can make irreparable and fatal mistakes when a hospital’s organizational patterns are wrong.
The third part examines the habits of societies. This section explains how Martin Luther King Jr. and the civil rights movements won in part by changing social habits in Montgomery, Alabama, and how a young pastor named Rick Warren was able to focus on changing those same habits to build the nation’s largest church in Saddleback, California. to make At the end of this section we answer more complex moral questions, such as whether a murderer in England should go free if he can prove that it was his habits that led him to murder.
In this Free ebook The Power of Habit 2014, Charles Duhigg focuses on habits that are specifically defined: the choices we all make consciously at some point; Then, without thinking about them, we do them every day. At some point, we have consciously decided how much to eat, how much to sleep, what to do first when we wake up, when to go for a walk, etc. Then we didn’t decide on any of these things, and that behavior became automatic in us, and this is an entirely natural result from the point of view of neurology. Now that we understand how this happens, we can reconstruct those patterns however we want.
In a part of the ebook The Power of Habit Free by Charles Duhigg , we read:
Do you want to create a new eating habit? In a project in which more than 6,000 people lost between 15 and 20 kilos, the American National Center for Weight Control researchers found that 78% of the participants ate a specific breakfast every day (clue). Still, most of those who were successful in their diet had been, they had also considered a particular reward for staying committed. This reward could be anything: a specific outfit, the sense of satisfaction and pride of getting on the scale and losing weight, getting fit, or something they really wanted and had chosen carefully. Whenever they were tempted to break their diet, they focused on their reward until the urge became a mild obsession. Researchers found that people’s desire for rewards outweighs the temptation to break their commitment. This desire for reward established the habit cycle in them.
Knowing and understanding the science of tendencies is a vital issue for companies. We have to do many things daily and regularly, but they never become a habit. For example, we should be careful about the amount of salt or sugar we consume or drink a lot of water daily; we should also eat more vegetables and less fat every day, take vitamins, and wear sunscreen every day. The need to get used to the latter is obvious: applying a small amount of sunscreen every morning dramatically reduces the risk of skin cancer; Yet less than 10% of Americans use sunscreen every day, while all of them brush their teeth every day. Why?
Table of contents of the The Power of Habit PDF:
Foreword/ habit therapy
First part: People’s habits
Chapter 1: The Habit Cycle/How Habits Work
Chapter 2: Enthusiastic Brain / How to make new habits!
Chapter 3: The Golden Rule of Habit Change / Why does change happen?
Part II: Habits of successful organizations
Chapter 4: Pivotal Habits or Paul O’Neill’s ballad / Which patterns are more important?
Chapter 5: Starbucks and the Habit of Success / When willpower becomes automatic
Chapter 6: The Power of a Crisis / How Leaders Create New Habits Following Events
Chapter 7: How Target Knows What You Want Before You Know It
The third part: the habits of societies
Chapter 8: Saddleback Church and the Montgomery Bus Boycott / How Movements Get Started
Chapter 9: Neurology of Willpower / Are we responsible for our habits?
Footnote: tips for weight loss, quitting smoking, tolerance, and …
Attachment: Guide to using the contents of this book
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Download The Power of Habit: Why We Do What We Do in Life and Business 2014