101 UX Principles: Actionable Solutions for Product Design Success, 2nd Edition 2022

Review

“This updated version of 101 UX Principles is a delight. Thoroughly revised, this edition includes great points from the earlier edition, offers some updated examples, and provides new examples of solid UX principles. Theory goes into practice with examples that we can all relate to. The author says this book is a ‘shortcut to success’ for less experienced designers and a challenge to accepted thinking for seasoned UX professionals. It is that, yes, and it is so much more. It’s an educational and fun provocation to look at the world of UX differently – solidly from the user’s point of view.”

— Elizabeth Churchill, Director of User Experience, Google

“They say UX is liquid ― you can’t pin it down. Well, they haven’t read this book. In a series of short, direct lessons, this book lays out the fundamental principles of good user experience design. Complete with case studies, a record of personal experience, and visual examples, Grant makes it clear why these techniques have found their way into the canon of UX best practices. This is a phenomenal reference guide as you set out on your UX journey or even if you’ve been on it for many years.”

— Jeff Gothelf, Author of Lean UX

“A fantastic reference to underpin and reinforce your UX core. This book is a treasure trove of salient points to help you create the best experiences and improve usability.”

— Kwen Wan, Design and Research Lead, M&S International

“This book is a great reminder of fundamental UX/UI principles that can often be overlooked when designing interfaces. The breakdown by topics (UX field, Typography, Controls, Content, etc.) makes it convenient to use it as a reference book, summarizing key learning points at the end of each principle. I recommend it to anyone looking to learn the basics and also for more experienced designers – the author’s candid opinions will force you to revisit some of your established assumptions!”

— Anne Marie-Leger, Staff Product Designer, Shopify

“An excellent guide to key UX principles, packed with key discussion points for designers and design teams. Lots of fantastic, practical examples to learn from a brilliant and experienced designer.”

— Rachel Elliott-Potter, Product Design Lead at Aiimi

“The book is a modern and pragmatic source of UX knowledge. An absolute must-read, not only for UX designers, but this book is also super relevant for product managers trying to get better at product usability. Two enthusiastic thumbs up!”

–Jeff Gothelf, Author of Lean UX

“A fantastic reference to underpin and reinforce your UX core. This book is a treasure trove of salient points to help you create the best experiences and improve usability.”

— Kwen Wan, Design and Research Lead, M&S International

“This book is a great reminder of fundamental UX/UI principles that can often be overlooked when designing interfaces. The breakdown by topics (UX field, Typography, Controls, Content, etc.) makes it convenient to use it as a reference book, summarizing key learning points at the end of each principle. I recommend it to anyone looking to learn the basics and also for more experienced designers – the author’s candid opinions will force you to revisit some of your established assumptions!”

— Anne Marie-Leger, Staff Product Designer, Shopify

“An excellent guide to key UX principles, packed with key discussion points for designers and design teams. Lots of fantastic, practical examples to learn from a brilliant and experienced designer.”

— Rachel Elliott-Potter, Product Design Lead at Aiimi

“The book is a modern and pragmatic source of UX knowledge. An absolute must-read, not only for UX designers, but this book is also super relevant for product managers trying to get better at product usability. Two enthusiastic thumbs up!”